Lookbook Layouts

As I've stated in one of my previous blogs "First Week Back, Fast Fashion Project Briefing" as part of my Creative Innovation and Entrepreneurship module this term,  I'm taking part within a group project, called The One Thing Collection, looking at fast and slow fashion. As part of this project my main involvement, you could say, is to help produce a series of look-books for various women who have taken part in Mila's PHD research, focusing on what particular item or items of clothing is their favourite in their wardrobe, whether it be because of how it makes them feel, because their great, great, grandma left it them, or just because they love the colour or pattern of it.

Due to the look-book's needing to be created and printed before Easter, I've started to look at various different ways that the books could be laid out, so as they look, in order to, like we discussed within the group meeting last week, we can all follow the same format when producing the books, whilst also giving each of them some individuality. This could be achieved through the use of a pattern printed on the background of each page, which could reflect one of the interviewee's favourite item of clothing. A copy of the fabric that the interviewee's favourite garment is made out of, a little like the cover photo for this blogpost, could also be a way of making each book unique to that specific person.

Now look-books are something that I've invested time in and produced myself in the past, specifically for my marketing module last year, so I kind of know what I'm doing and what works best. But obviously making a lookbook for your own collection & something you've worked on tirelessly, so you know inside out, is a lot different to creating somewhat of a lookbook for someone else project, but I'm definitely going to give it my best shot!

Of course my main layout research has consisted of a lot of Pinterest scrolling, so if you want to check that out for any sparks of inspiration for your own projects then follow the following link >>>  https://www.pinterest.co.uk/jessicalpepper/look-book-layout-inspo/,  but in the meantime here are my top three layouts which I think will work best in general over the breadth of the project and each of the individual interviewee's.

1.

Although these are two different examples of look-books, they've inspired the same type of idea of layout, which, like I've stated already within this post, I believe will help to make each of the books unique to the particular interviewee and their garments presented within their pages. By printing and overlaying like the top image, or clipping a printed copy of fabric to or within the pages of the books like the bottom image, a digital copy of the pattern or fabric of each of the interviewee's favourite item of clothing could help to give each book a unique, individual twist.

2.

The second layout, is due to something else we discussed within one of group meetings. By using black and white imagery, we could easily then highlight the specific "favourite item of clothing" by keeping it in colour and therefore emphasising it. Not only did I like the use of black and white colouring within this lookbook, but I also liked its general layout, clean, crisp and the wording from the interviews could easily go on the second page.

3.

My third and final layout, is the use of not just one simple image, but several. Maybe these photos are only slightly different, but I think, like the example layout of a lookbook shows above, is really effective. Perhaps we don't even use several pictures but two, one set out like on the right of the above picture and one broke down into several sections, like on the left of the above layout, with perhaps the square which has the favourite garment, being a little bigger making it more prominent on the page.

I think overall, a mixture of all three of the above layouts would enable us, as a group, to create a really clean yet effective layout for the series of books. Let me know your thoughts in your comments below.

Jess xo